Your store sells.
It just stopped growing.
Most stores don't stall because the product is weak or the budget is small. They stall because nobody has diagnosed exactly where growth is leaking. I help you find that, then build an execution plan ordered by impact — from someone who ran the company, not just advised one.
Three reasons stores stop growing — rarely the ones people expect
From working directly with merchants, these patterns repeat far more than any others.
The budget is split wrong
Most of the money goes to appearance — brand, theme, photography — leaving little for marketing, which then gets spent in two weeks with nothing to show. The problem isn't budget size. It's allocation.
Many channels, none mastered
A weak presence across five channels always loses to one channel done well. Spreading thin looks like activity, but it keeps every channel below the threshold where returns start.
Decisions without numbers
Stores run a full year without knowing customer acquisition cost or lifetime value. Without those two numbers, every marketing decision is a bet rather than an investment.
Four connected stages — not a report that sits on a shelf
"Rabt" means link in Arabic, and the name is literal. Each stage builds on the one before it, and the plan doesn't get handed over and abandoned — I stay through execution until the numbers move.
Diagnose
We start with actual numbers: traffic sources, conversion rate, acquisition cost, customer value. No assumptions.
Prioritise
We rank opportunities by impact against effort, and decide what we won't do this quarter — more important than the list of what we will.
Plan execution
Specific steps, each with an owner, a date, and a success measure. Ready to start Monday morning.
Measure and adjust
Regular review against the numbers: scale what works, stop what doesn't before it drains the budget.
I've run companies — I know the decision from the seat that makes it
I'm Ahmed Alharbi, a growth and marketing consultant with more than 15 years across e-commerce, retail, and the public sector in Saudi Arabia.
I served as CEO of the Rummān app from 2022 to 2025, leading double-digit growth, and I currently lead a strategic growth program for merchants on the Zid platform. Before that I led marketing and sales at Optical Box, Amico Group, and Mishraq Restaurants.
Here's the difference I see daily: anyone who has sat in the decision seat knows that a brilliant plan your team can't execute is worse than an average plan they can. So everything I hand you is built around the resources you actually have, not the ideal case.
Why the focus on e-commerce
Because it moves fast, its numbers are measurable, and my daily work with Zid merchants gives me a current picture of what actually works in the Saudi market — not imported theory.
I also work on marketing, sales, business development, and team structure for companies outside e-commerce. But the deepest value I offer today is here.
Built on numbers I've seen, not advice I've read
Questions clients ask
Is the first call free?
Yes — about 20 minutes, no obligation. Its purpose is for us to decide together whether I'm the right person to help you, before any talk of terms.
When am I not the right fit?
If you're looking for someone to run your ad accounts day to day, or for a guaranteed revenue number within a month. My work is diagnosis, planning, and execution support — and I say that early, because a mismatched expectation wastes both our time.
Do you work with pre-launch stores?
Yes, but honestly: if you haven't launched, most of what you need is free on the blog. Paid consulting pays off once you have real sales and real numbers to analyse.
Remote or in person?
Consulting runs remotely over voice or video. In-person sessions within Saudi Arabia can be arranged depending on scope.
How long until results show?
It depends on the channel. Conversion and pricing improvements can show within weeks; building search presence takes months. I set the expected timeline per item inside the plan itself rather than making blanket promises.
Start with a diagnostic call
Twenty minutes to pinpoint where your growth is stalling — and whether I can help at all. No pitch, no obligation.
Book your call